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Ecover was born from seeing first-hand the devastating effect that phosphates from laundry and dishwashing products were having on aquatic life.
Now we’ve got an arguably bigger challenge on our hands – facing up to the world’s over-reliance on single-use plastic.
In 2016, less than half of all plastic bottles were collected for recycling and only 7% of those were turned into new bottles [Source: The Guardian, A million bottles a minute: world’s plastic binge ‘as dangerous as climate change’, June 2017]. The resulting impact on waterways and marine life is, to put it bluntly, horrifying – with an estimated 12.7 million tonnes ending up in oceans each year.
Tom Domen - Ecover Long Term Innovation Manager
Clean gets us out of bed every morning.
It’s frankly what we live for.
AND IT’S TIME TO SHOUT IT LOUDER THAN EVER
We trialed 50% recycled polypropylene plastic caps on our washing bottles in the hope to kickstart more demand for recycled polypropylene – the strong, flexible plastic that’s used on most bottle caps.
When we say we live and breathe clean, we mean it. From the way we do business to how we source our ingredients to out war on ocean plastic – it’s all about finding new ways to put our clean values into practice. Even if it’s going to take a while to get there.
Find out more about what we’re doing…
