CLEAN. It’s the five-letter word we’ve lived by for the best part of 40 years.
You see, clean means much more to us than washing the dishes or doing the laundry.
It’s what we make that makes us who we are. From launching our original phosphate-free washing powder in 1979 to our fab ranges of plant-based home cleaning products today, we’re always on a mission to prove that you can save the planet and still deliver a damn good clean.
When we say we live and breathe clean, we mean it. From the way we do business to how we source our ingredients to our war on plastic waste – it’s all about finding new ways to put our clean values into practice. Even if it’s going to take a while to get there. Check out what we’re doing below.