WE BELIEVE THAT USING PLASTIC PACKAGING JUST ONCE IS FUNDAMENTALLY WRONG. SO WE’RE MAKING IT OUR MISSION TO TOTALLY RETHINK PLASTIC. HOW WE AT ECOVER MAKE, USE, REUSE AND RECYCLE IT.
Fighting Our Throw – Away Culture
Ecover was born from seeing first-hand the devastating effect that phosphates from laundry and dishwashing products were having on aquatic life.
Now we’ve got an arguably bigger challenge on our hands – facing up to the world’s over-reliance on single-use plastic. In 2016, less than half of all plastic bottles were collected for recycling and only 7% of those were turned into new bottles [Source: The Guardian, A million bottles a minute: world’s plastic binge ‘as dangerous as climate change’, June 2017]. The resulting impact on waterways and marine life is, to put it bluntly, horrifying – with an estimated 12.7 million tonnes ending up in oceans each year.
We want to be a role model to show the way forward for manufacturers like us to use better, more sustainable types of plastic and reduce our ‘plastic footprint’. To do this, we need to work out how to ‘close the loop’ by recovering and reusing as much packaging as possible and not let it go to waste. And we’re stepping up our efforts to find new biodegradable materials so we can move away from plastic altogether.