Clean Water

WE BELIEVE IN CLEANING THE WORLD’S WATERWAYS. IT WAS OUR FOUNDING MISSION ALL THE WAY BACK IN 1979. AND IT’S STILL WHAT DRIVES US TODAY.

Keeping Water Clean

We’re total water obsessives. Always have been. Always will be. It all started when we saw the damage that phosphates were doing to plant and aquatic life, and launched our phosphate-free laundry washing powder.

In 1979, banning phosphates from cleaning products seemed like a revolutionary idea. In 2017, it was finally signed into European law. While we may have won that particular battle, we know there’s still so much more to do. We’re rolling up our sleeves and doing the best we can to create a sustainable future for our water systems.
The UN estimates that by 2025, two-thirds of us will live in areas where water supplies – our most important and life-sustaining substance – are stressed. It’s fair to say that we are not okay with this.

REDUCING OUR WATER FOOTPRINT

Each year we obsessively measure our Water Footprint. As our business grows, we’re constantly seeking new and ingenious ways of using less water as a company. We’re starting to research how ingredient-producing crops are grown,  launching more concentrated laundry liquids, and looking at long term solutions to influence the amount of water people use with our products at home. It all counts.

We work hard to reduce the amount of water we use in our factories. Through our B Corp assessment, we survey our suppliers to identify ways to improve their water footprints too.