Back in 1979 Ecover was inspired by seeing the damage that phosphates from cleaning products were doing to aquatic life. Which is why today we champion ingredients that are readily biodegradable.
This means they can be eaten by little microbes in our water systems and decompose into CO2, water, minerals and biomass.
The detail here is incredibly important. We’re constantly refining our formulas, because we know every detail matters. Like minimising how much water is needed to dilute our detergent, or assessing if our formulas will biodegrade in wastewater treatment facilities or septic systems.
We believe there’s simply no future in using dirty, planet-polluting, crude oil-derived products. Using plants, waste and biological processes will help grow a sustainable, renewable economy. We source mainly plant based ingredients — corn sugars and plant oils such as palm, coconut and rapeseed that are gentle, biodegradable and effective.
Surfactants are the main active ingredient in detergents – but they’re generally made from petroleum-based sources. Which we’re not really down with.
So what did we do? We went back to nature of course, and built a beehive inspired laboratory. Drawing from some pretty far-out 1960s research, when scientists discovered a unique type of yeast with surfactant properties that grows naturally in bumblebee hives.
We tested, experimented and worked with the best universities and research institutions, successfully creating a patented breeding ground for this unique yeast. The result? Our range of Eco Surfactant cleaners that you can buy today. Powerful cleaning surfactants, inspired by nature and made in a biological way.
Unsurprisingly enough, we don’t believe in testing on our animal friends. We have been Leaping Bunny certified since 2011 and rigorously stick by the strict standards set by Cruelty Free International.
But more than that, we’re now vegan-friendly. This means that we don’t use any animal or insect-derived substances in any of our products. Because the animal industry has significant environmental impacts on water systems, land use and climate change.
When we say we live and breathe clean, we mean it. From the way we do business to how we source our ingredients to out war on ocean plastic – it’s all about finding new ways to put our clean values into practice. Even if it’s going to take a while to get there.
Find out more about what we’re doing…