Who we are

Where do we start?

Although we’d love to tell you all about our great cleaning products, our ecological credentials and plant-based ingredients … we know it's not 'about us' at all. It's about you… It's because of you, your family and the world you live in that we've spent more than 30 years making powerful, efficient products that clean with care.

We clean with care when it comes to your family's skin; whether you're washing your sheets, your floors, your hands or your dishes, our products don't contain those man-made chemicals that can irritate your skin. We clean with care when it comes to the environment; our products are made from natural, sustainable plant-based ingredients and we're constantly working to ensure they leave fewer unnecessary residues, biodegrade even more quickly and have less impact on aquatic life.

Effective cleaning

We know you care for the environment and your home… but at the end of the day you want to make sure that your laundry is clean and your plates are sparkling. That is why in the development of our products we pay equal attention to achieving effective results. It’s about finding that perfect balance between green and clean!

A sustainable planet

We were the first to introduce phosphate-free washing powder in the 1980s. Since then, we've installed green roofs on our factories to save energy. We've turned raw sugarcane into fantastic plastic packaging that is 100% renewable, reusable and recyclable. We've won awards for our products' exceptional cleaning power and we've even offered our technology to our industry competitors. We don't mind sharing - not if it means less impact on the environment.

Healthy living

We know you care about the world you live in, but you also care about you and your family’s wellbeing. We want to help you maintain a healthy lifestyle by making products that are safer for you in your home. Whether you're washing your sheets, your floors, your hands or your dishes, our products don't contain chemicals that you don’t want around.