Our Mission


We are protectors of the planet and scientists with a conscience who believe sparkly dishes shouldn’t have side effects. We know nature provides us with plenty of powerful ingredients and toxins never make anything better


So we look to bees for inspiration and plants for innovation and create our fragrances with butterflies in mind. We support lab coats, not lab animals We like to hug trees in our spare time


We introduced the world’s first phosphate-free laundry detergent and make plastic derived from sugarcane. Now we’re setting new production standards under a greenhouse roof


We consider cleaning our chance to make the world a better place and believe green should be a natural way of life. We may have a 30-year head start but we invite everyone to follow in our footsteps