Our Advanced Sensitive Fluoride toothpaste provides fast acting relief and creates a long lasting barrier against tooth sensitivity. We've also added 10 natural ingredients to provide even more oral health benefits. What's more, our extra gentle formula won't irritate you and is safe to use every day.
Proudly Made in Singapore.

• Potassium Nitrate relieves and protects against tooth sensitivity
• Calcium Carbonate and Sodium Silicate effectively remove grime, stains and plaque on enamel surface.
• CPC, Fluoride and Xylitol help prevent tooth decay and strengthen tooth enamel.
• Mint freshens breath
• Chamomile, Cinnamon, Echinacea, Honeysuckle, Liquorice, Myrrh and Sage help fight plaque forming bacteria and promote better oral health.
• Lauryl Glucoside helps protect against irritation of oral tissue, making the product safe and gentle to use every day.
• Extra gentle stain removal and polishing experience with no Peroxide, Sodium Lauryl Sulphate, Parabens, Triclosan, Titanium Dioxide, Artificial Colouring and other harsh ingredients.
• Animal-friendly, no testing on animals and does not contain ingredients of animal origin.
• Gluten-Free
You get out what you put in. Our formulas are made with consciously chosen ingredients.
Dermatologically tested
Suitable for septic tank
We believe that packaging design can have a positive impact on people and reduce our impact on the planet.
Widely recyclable.
Made in our TRUE Zero Waste Platinium status certified factory, 98.1% of our factory waste is diverted from landfill.