• Home
  • What is Healthy Clean

What is Healthy Clean


Your plates are sparkling now but have you ever thought about what happens when you pull the plug in your kitchen sink? We look at clean in a different way, we call it healthy clean. Essentially you have to ask yourself ‘how to clean’, let us explain how. The dirty water doesn’t magically disappear, it actually goes down the drain ending up in a sewer or septic tank system. Dirt never disappears, it just moves from one place to another, and this is what we call the cleaning paradox. 

Today it is proven that both conventional and Ecover products do the job of moving dirt from one place to another equally well. But the downside of using conventional products is that these contain nasty chemicals. When they shift the dirt, they will leave behind their harmful toxins on your work surfaces, in your sink or on your plates.


There are two kinds of dirt, the good and the bad. The good (but ugly) dirt is something like the grass stains on your kids’ clothes or the muddy footprints on your floor. The bad (and equally ugly) dirt could be food leftovers on dirty plates or stains left in toilets. If this bad dirt is left this way, bacteria will start to grow. But you really don’t need harmful chemicals (such as ammonia and bleach) to remove this type of dirt!

By cleaning the healthy way (our products only contain natural ingredients) you keep your surfaces clean in the first place so they don’t attract any bacteria and these little intruders won’t get through your door.


We all love a tall glass of bubbles, but bubbles in your sink is a different story. You might be used to seeing them on your plates, but when it comes to cleaning power, they actually don’t have a part to play. Most washing up liquids have foam boosters added but the extra bubbles they give don’t actually do a better job (leave this part up to the surfactants!). The real trouble with bubbles is what you don’t see, foam boosters don’t biodegrade very well and fish don’t really like that!


Ever wondered about the real truth behind ‘Whiter than White’ laundry? Most conventional detergents contain an ingredient which is called an optical brightener. This is a chemical which reflects light and makes your clothes and linens look brighter or whiter than they really are.

This effect is simply an optical illusion: it doesn’t have anything to do with removing dirt. Optical brighteners leave traces of chemicals behind on your fabrics that neither you nor the environment need. Optical brighteners are what scientists call persistent chemicals.

It's a no-brainer - if they're persistent, we won't use them.