{"product_id":"pearlie-white-all-natural-enamel-safe-kids-tp-strawberry-45g","title":"Pearlie White All Natural Enamel Safe Kids TP Strawberry 45g","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-SG\"\u003eMeet your child’s everyday gentle clean. This all‑natural, fluoride‑free toothpaste is thoughtfully formulated to help clean little teeth while staying kind to developing enamel and gums.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-SG\"\u003eDesigned with the right abrasivity, it gently lifts plaque and surface stains without being harsh. The mild natural strawberry flavour makes brushing more enjoyable, helping to build positive daily habits from the start.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-SG\"\u003eFree from artificial colours, flavours, and harsh ingredients, it’s a trusted choice for parents looking for a simpler, more mindful approach to kids’ oral care.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-SG\"\u003eExtra gentle. Made for growing smiles.\u003c\/span\u003e\u003cspan lang=\"EN-SG\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-SG\"\u003e\u003cb\u003eProudly made in Singapore.\u003c\/b\u003e\u003c\/span\u003e\u003cspan lang=\"EN-SG\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-SG\"\u003e• All Natural Formula, all ingredients derived from nature.\u003cbr\u003e• Enamel Safe Formula with low relative dentin abrasivity (RDA) value of under 30.\u003cbr\u003e• Calendula and Xylitol help fight against plaque formation.\u003cbr\u003e• Silica gently removes tooth stains.\u003cbr\u003e• Chamomile provides antioxidant benefits.\u003cbr\u003e• Natural Strawberry flavour has a mild and pleasing taste\u003cbr\u003e• Animal-friendly, no testing on animals and does not contain ingredients of animal origin.\u003cbr\u003e• Gluten-Free\u003cbr\u003e• Halal-Certified\u003cbr\u003e• Dermatologically Tested\u003cbr\u003e• Made in a GMP (ISO22716) certified manufacturing facility.\u003cbr\u003e• Made in Singapore\u003c\/span\u003e\u003c\/p\u003e","brand":"pearliewhite","offers":[{"title":"Default Title","offer_id":67888480387134,"sku":"PWP0048PWPOCE","price":8.7,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/2433\/files\/9_e857b792-df8b-4406-ba70-26c0405c5717.jpg?v=1792139625","url":"https:\/\/ecover.com.sg\/products\/pearlie-white-all-natural-enamel-safe-kids-tp-strawberry-45g","provider":"Ecover Singapore","version":"1.0","type":"link"}