Clean Design

WE BELIEVE THAT DESIGN HAS THE POWER TO MAKE A POSITIVE IMPACT ON PEOPLE AND THE PLANET. THAT’S WHY WE CAREFULLY CONSIDER EVERY DETAIL OF EACH BOTTLE, CARTON AND CONTAINER.

Our Design Principles

We want to prove to the world that packaging can be truly sustainable in the future – and look elegant too. So whenever we design something, we start from these core design principles.

1    Less is more

We use as little packaging as we can get away with – including colours. And we make sure that the materials we do use are as recyclable as possible.

2    Make it as useful as possible

We think endlessly about how people use our products, what’s important to them and the spaces they get used in. Aiming for the perfect marriage of function and style.

3    Be distinctive, thoughtful and modern

Great packaging should enhance living spaces, not clutter them. By paying closer attention to form, we also create products that feel refreshingly modern.